Campaign manager: Duan HongLian
Partner: The Nature Conservancy - China
Gaoligong Mountain Nature Reserve was established in 1983. As the biggest reserve in Yunnan, Gaoligong’s 405,200 hectares consist of 10 different vegetation types: savannah-like grassland, subtropical coniferous forest, monsoon evergreen broadleaved forest, humid evergreen broadleaved forest, mid-elevation humid evergreen broadleaved forest, cool coniferous forest, mossy coppice, temperate coniferous forest, temperate bamboo forest, temperate scrub and meadows.
The Nature Conservancy’s Duan Honglian is implementing a Pride campaign to increase awareness regarding the impact of fuelwood harvesting on the Hoolock Gibbon’s habitat. She is focusing the campaign on promoting the adoption of more fuel efficient technologies including energy-efficient stoves, electric stoves, and electric rice cookers throughout the community thereby reducing the fuelwood needs of the community and reducing the threat to the forest.
One example of the creative and effective ways that Duan is engaging this community is by challenging the cooks! Women collect most of the fuelwood and do the majority of the cooking in these communities. So Duan recently held a highly engaging cooking contest in a public square, challenging local women to prepare a delicious dish using the new stoves. The event attracted school children, parents, and other community members, who were intrigued by the new stoves and just as eager to learn about their association with reduced fuelwood consumption. Most have seen the campaign mascot, the Hoolock Gibbon, and are rallying around the campaign’s forest conservation efforts.