A recent study in the journal Science concluded that global fish stocks are in rapid decline. The report is the first comprehensive analysis of more than 10,000 fisheries—roughly 80 percent of global fish catch. Small fisheries, those that exist within 10 miles of shore, are in particular trouble. Humans have overfished 64 percent of the world’s fisheries. This concerns not just the fish, but also the more than one billion people who rely on fish as their main source of protein.
There is still hope.
Listen to a recent podcast with Martha Piper, Rare’s senior vice president of strategy and growth and Amanda Leland, vice president of oceans at Environmental Defense Fund (EDF). They discuss a promising solution called Fish Forever. Fish Forever is a global initiative to restore near-shore fisheries in the developing tropics.
Building on decades of combined experience solving fishery management problems, Piper and Leland explain how Fish Forever will equip hundreds of coastal communities with the ability to boost the productivity of their fisheries while protecting the natural resources upon which they depend. This unique collaboration provides a scalable model, which will reach thousands of communities in the next decade.
Rare has launched 90 of its signature Pride campaigns on marine issues. With a proven methodology that uses commercial marketing techniques to inspire pride in natural resources, Rare and its partners have seen great successes.
In the podcast, Piper highlights Rare’s efforts in Loreto Bay National Park in the Gulf of Mexico. In Loreto, Rare trained Rare Conservation Fellows Perla Lozano Angulo and Ulises Mendez to run a Pride campaign designed to mobilize the local community to turn their fishery around.
Hear from one of Loreto’s fishermen in this video:
Since implementing community management practices, Loretanos have increased their income. Fishers now sell clams for five to seven times their previous price.
Though overfishing has severely depleted coastal fisheries, it is not too late. Success stories like Loreto show they can rebound. Inaction will result in costlier and more difficult efforts. The window of opportunity is closing. The time to act is now.
Want to learn more? Additional Reading:
For more about Rare’s work in Loreto Bay, Mexico check out the success story.
Download a case study on the Loreto Bay campaign (PDF)