The increasing global demand for fish has pushed the oceans to its limits. The good news for the billions who depend on fish for food and livelihoods is that properly managed marine ecosystems can rebound relatively quickly, and it is not too late to reverse trends. Communities around the world have done it for years.
this is a story of hope for the world’s oceans and those who depend on them.
ingenuity in tradition
For centuries, fishers have respected a delicate balance with the ocean — taking fish only from certain areas, of certain sizes with certain methods to maintain a healthy ecosystem and supply of fish. By tapping into the past, Rare hopes to improve the future for coastal fisheries.
This formula, which borrows from successful fisheries management techniques, creates a win-win approach that protects fishers’ wellbeing as well as the health of marine ecosystems.
find what works. repeat
Scientists have shown this solution for fisheries management works and people have seen the results for centuries. Rare and its partners hope to bring this proven approach to thousands of the world’s coastal communities to enable marine life and fishers to thrive.
A 2010 study published in the scientific journal, Nature, shows that strong local leadership and social cohesion are critical success factors for community managed fisheries — exactly what Rare’s signature Pride campaigns are designed, and proven, to build. Rare and its partners link the rational arguments for change with an emotional connection so the transformation lasts.
With most nearshore fisheries unmanaged, overexploited or even collapsed, Rare sees an unprecedented opportunity
to turn the tide for coastal fisheries around the world.
To scale this solution to thousands of the world’s most vulnerable coastal communities, Rare has partnered with Environmental Defense Fund (EDF) and University of California, Santa Barbara in a global initiative called Fish Forever >