Rare Fellow Duan Honglian - Gaoligong, China
Rare Fellow Duan Honglian's Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. In the process, her efforts also helped pave the way for the community to get an improved electric grid. Pride campaigns are Rare's signature program that engage the community to build pride around unique natural assets through a social marketing campaign. These campaigns are created and organized by local conservation leaders that have been trained by Rare.