en stories


What Does it Take for Rare Fellows to Become Behavior Change-Agents?

This spring, the next generation of conservation leaders joined Rare– ushering a new wave of 30 change-agents in Brazil, Indonesia, and the Philippines. Known formally as Conservation Fellows, these individuals are currently immersed in the first phase of intensive training with the Fish Forever program, which will launch them on a journey towards reforming fishing practices in each of their respective communities.  Read more >

Out of Touch

A Fresh Take on Human Connection from Inside a Giant Fish

Rare was heading to Tampa to celebrate Earth Day with the Tampa Bay Rays at their game against the Boston Red Sox. This entailed throwing out the first pitch, a radio interview, running in the Pepsi Bottle Challenge, and choosing the fan row of the game. This entailed the need for Rare’s Chief FINspiration Officer, Meloy, Jr, a panther grouper mascot to make his first MLB appearance. This entailed the marketing team needing a volunteer to “be Meloy”. And, that’s when my journey as a mascot began.  Read more >

Citizens for Water Conservation

Rare partners with a Colombian water authority to protect its watershed

In 2010, Rare partnered with 11 organizations across Latin America to help communities protect critical watersheds. The success of those projects catalyzed another suite of projects one of which was in Colombia’s Los Angeles sub-watershed in Valle del Cauca. Rare’s partner there was the regional water authority, Corporación Autonoma Regional del Valle del Cauca (CVC).  Read more >

featured campaign

  • Wida story slideshow.jpg

    Rare Fellow Wida Sulistyaningrum never imagined she could change the fate of coastal Indonesian fishing villages. She and her colleagues at Conservation International had been working for years to help communities embrace sustainable fishing behaviors. Rare partnered with CI and helped Wida approach the community in a new way.
    Read how >