en give

rare gifts
your support inspires change so people and nature thrive
Fellow Mike Totanes speaking with his community in the Philippines

I support Rare because it is the most effective conservation organization at empowering local communities to adopt sustainable behavior change. Rare's approach leads to real, lasting solutions to today’s environmental challenges."

Duncan McFarland, Bromley Charitable Trust and Rare supporter since 2008

a rare approach to conservation

For over 25 years Rare has partnered with local organizations around the world to design and run Rare's signature Pride campaigns. Your gift supports the development and implementation of Pride campaigns, which use proven marketing tools like mascots, billboards and radio spots to inspire local communities' pride in their natural resources and motivate sustainable behaviors that benefit people and nature. 

change endures long after Rare's involvement

Your support contributes to Rare's training program that builds the skills and capacity of Rare Fellows, conservation leaders from partner organizations, and leaves a legacy of professional capabilities ranging from project design and management to workshop facilitation. With your help they learn how to effectively engage local fishers, farmers and resource users to manage natural assets, not just use them.

local change leads to global impact

Rare does not leave success to chance. Proven social science methods help gauge progress to make sure your contribution generates tangible results. Rare helps local communities tailor solutions to meet their needs. When a sense of ownership shifts to the people, change lasts. Rare replicates solutions — or bright spots — that are proven to help people and nature thrive.

thank you for your generosity!
86% of renewed donors have given to Rare for five years or more
86% of renewed donors have given to Rare for five years or more
98% of Rare alumni still work in conservation
98% of Rare alumni still work in conservation
84% of all donations directly fund programs in the field
84% of all donations directly fund programs in the field

create a lasting legacy of inspiring change

When you make a planned gift to Rare, your gift helps future generations of Rare Fellows catalyze positive change in their communities around the world.

read more

There are a number of different ways in which you can make a planned gift to Rare. For more information on legacy gifts please contact John Chase at (703) 522-5070 x136 or jchase@rare.org.

Leaving a bequest.  A bequest is a transfer of cash, securities or other property through a will or a living trust. A bequest to Rare can be made for a specific amount, for a percentage of your estate, or for portion of, or all, of what is left after bequests are made to your family and others.

Retirement plan. Retirement plans may be gifted to Rare. These include Individual Retirement Accounts (IRA), 401(k), 403(b), and defined contribution plans. (Annuity plans generally cannot be used for charitable gifts.) To gift all, or a portion, of retirement assets to Rare, name Rare as successor or contingent beneficiary for the assets. (Note: this direction is made on the beneficiary designation form of the retirement account, not by last Will & Testament)

Life insurance. You also can name Rare as primary beneficiary of your life insurance policy or as contingent beneficiary should your other beneficiaries not survive you. After your lifetime, the benefits from your policy pass to Rare free of federal estate tax.

Important Information to Designate Rare as a Beneficiary. Rare, a Virginia non-profit public benefit corporation, with business address of 1310 N. Courthouse Road, Suite 110, Arlington, VA 22201.

Rare's taxpayer identification number is 23-7380563.


Rare Legacy Circle

Rare’s Legacy Circle recognizes the individuals who, through a legacy gift commitment, are fueling Rare’s mission to inspire change so people and nature thrive. Their support has helped us reach communities in more than 50 countries.

Right now, Rare has more than 100 community-led projects underway helping fishers, farmers and other resource users around the world protect the natural resources on which their lives and livelihoods depend. By leaving a gift to Rare in your will or trust, your support would help deliver positive change to people and the planet for years to come.

Read more to see how your legacy gift will be used.

read more
Your legacy gift will be used to:
  • Empower local leaders to inspire their communities to take pride in, and protect, their natural resources 
  • Safeguard lives and livelihoods in coastal communities around the world
  • Protect watersheds that supply drinking water to millions
  • Help catalyze the global movement toward organic agriculture
  • Support the development of climate-smart solutions and protect communities from a changing climate

Let us help you create a personal legacy with a global impact. To learn more about how creating a legacy at Rare can help meet your goals, and have a global impact, contact Karen Ziffer, Chief Development Officer, at kziffer@rare.org or 703-522-5070 ext. 212.

We look forward to welcoming you to Rare's Legacy Circle.

Rare receives the highest rating given by Charity Navigator, America’s premier independent charity evaluator. Learn more >