en press

rare in the press

For media inquiries please contact 
Zach Lowe at zlowe@rare.org.

Office in Arlington offers 'Rare' work place

May 7, 2018
Matt Gregory

Get Up DC, a morning show on WUSA Washington, paid our Arlington headquarters a visit to show people a bit about what makes us Rare. This fun piece gives you a behind-the-scenes look at our office, and some of the people working hard to help both people and nature thrive! Watch video >

The sustainability frontline

April 11, 2018
S.E. Irby

Last year, Rare and conservation photojournalist, Jason Houston, teamed up to bring you a day in the life of Rodel Bolaños, a fisher from Mercedes, Philippines. Now, Oceanographic Magazine, a new publication sharing stories of “ocean conservation, adventure and exploration” featured the story as part of the launch of its new website.
Read more >

Hope for Asian Fisheries, with Brett Jenks

Asia Dialogues podcast, Carnegie Council for Ethics in International Affairs
April 5, 2018
Devin T. Stewart

With rich and varied coral reefs, Indonesia and the Philippines are critically important for marine biodiversity, says Rare President and CEO, Brett Jenks. Overfishing could result in millions losing their livelihoods and leads to degradation of coastal habitats, making them less resilient to climate change. But there is hope. In marine reserves started as pilot projects, fish populations are increasing by as much as 390 percent. Read more >

Triggering Behavior Change to Inspire Sustainable Land Use

Landscapes News, Global Landscapes Forum
March 28, 2018
Monica Evans

Most – if not all – of the environment and development challenges of today come down in some way to human behavior, according to Kevin Green from conservation and behavior change organization Rare. Read more >

Change Your Ways, Save the Environment

Deutsche Welle
January 23, 2018
Louise Osborne

In the past, conservation and environmental organizations have focused on rational arguments to try and convince people to make positive changes. But since success with this strategy has been limited, some groups are now trying a different approach. Among them is United States-based conservation organization Rare, which recently launched a Center for Behavior & the Environment aimed at developing and sharing insights from behavioral science as a means of tackling environmental problems. Read more >

Insights from Indonesia: Protecting Our Coral Reefs

Bloomberg Philanthropies
January 22, 2018
Antha Williams

Rare is honored to be a part of Bloomberg Philanthropies’ Vibrant Oceans Initiative to curb overfishing and keep our oceans thriving. In January 2018, Rare hosted our Bloomberg partners at one of our sites in Indonesia, where we’re working with local leaders and government institutions to inspire communities to take pride in, and protect, the coral reefs that sustain them. In a recap of the trip, Antha Williams, Head of Environmental Programs at Bloomberg Philanthropies, shares her insights, which “demonstrated that strengthening community engagement, providing support to local government, and bringing better data to decision-making will improve people’s health and quality of life.” Read more >

Award-winning Nepalese farmers grow bananas to avert floods

Thomson Reuters
January 17, 2018
Gopal Sharma

Last November, Solution Search concluded its fourth contest, identifying bright spots in biodiversity-friendly agriculture around the world—from beekeeping in Ethiopia to hog farming in Vietnam. Following the contest, the Thomson Reuters Foundation—the philanthropic arm of “the world’s biggest news  and information provider”—published stories on three of our ten Solution Search finalists, including Nepal’s National Disaster Risk Reduction Center. The story is an example of the creative local projects tackling conservation challenges, which Rare seeks to spotlight in every corner of the world. Read more >

Turning the Ordinary into the Extraordinary

Stanford Social Innovation Review
December 15, 2017
Brett Jenks

In a column for Stanford Social Innovation Review, Rare CEO, Brett Jenks, reviews Chip & Dan Heath’s The Power of Moments. Through storytelling and science, Moments illustrates ways of making such an event extraordinary, offering a blueprint for those in the social sector looking to differentiate themselves. Read more >

How a Nobel Prize in Economics Could Help Solve the Climate Crisis

Stanford Social Innovation Review 
November 22, 2017
Brett Jenks

Earlier this fall, Richard Thaler—the godfather of behavioral economics—was awarded the Nobel Prize for his pioneering work in understanding human behavior and decision making. But the impact of Thaler’s discoveries aren’t limited to economics. In a piece for the Stanford Social Innovation Review, Rare CEO Brett Jenks argues why they just might provide the playbook for solving the climate crisis. Read more >

Teach A Village To Fish (Sustainably)

September 16, 2017
Marshall Brown

When it comes to tackling environmental challenges that impact us globally, it can pay to act locally. Forbes columnist Marshall Brown highlights Rare’s locally-focused approach to conservation as part of his series on people and organizations pointing the way toward a livable future. Read more >

As fish stocks dwindle, fishers seek to protect Antique’s 'tuna highway'

August 26, 2017
Yasmin Arquiza

In 2014, Rare partnered with the Filipino fishing community of Libertad to curb the depletion of fish stocks and protect the livelihoods of small-scale fishers. With the looming threat of commercial fishing and neglected marine sanctuaries, fishers and local leaders alike set out to design a 'managed-access' approach and restore their critical coastal resource. Here, Filipino news outlet Rappler shares Rare’s chronicle of their initial journey, the progress they've made and what's in store for the future. Read more >

Q&A: How to change behavior before conservation challenges become crises

August 23, 2017
Catherine Cheney

Devex journalist Catherine Cheney went one-on-one with Rare CEO Brett Jenks to discuss how social marketing can turn members of communities into guardians of the environment, and how Rare's new Center for Behavior & the Environment is leading the charge for the future of behavior change for conservation. Read more >

How can we change behavior to protect the planet? This nonprofit has an idea

August 22, 2017
Catherine Cheney

Marking the official launch of Rare's Center for Behavior & the Environment, Devex journalist Catherine Cheney took a deep dive into how the Center will link behavior change experts with conservation practitioners around the globe and create a lasting legacy for behavior change in conservation. Read more >    

First Principle Insights with Jay Acunzo: Rethinking Human Nature to Transform Conservation

July 30, 2017
Jay Acunzo

When it comes to tackling tough environmental problems, we are often eager to turn to the most logical solution, believing that people will respond best to rational reasoning. But human nature is governed much more by emotions than we realize, which can prove to be a powerful tool in transforming conservation. In the season finale of his award-winning podcast Unthinkable, host Jay Ancuso tells the story of Rare Fellow-turned-staff member Cathy Demesa's journey to rebuild fisheries in the Philippines by harnessing the power of human emotion and community pride. Listen now >

Connecting the "Poorest of the Poor" Tropical Fishermen to Global Markets

July 10, 2017
Aaron Orlowski

In the tropical waters of Indonesia and the Philippines, small-scale fishers have struggled to sustain their livelihood without access to the global seafood market. In an effort to strengthen the link to opportunity, as well as build the sustainability of small-scale fisheries, Rare, the Monterey Bay Aquarium’s Seafood Watch program, the seafood company Salty Girl Seafood and the Asian Seafood Improvement Collaborative (ASIC) have partnered to leverage global demand for sustainably-sourced seafood to incentivize better fishing practices in tropical fisheries – while improving the livelihoods of the fishers. Read more >

A Data Plan for Fish: OurFish App Opens a Window into Small-scale Fishing

Hakai Magazine
June 29, 2017
Michelle Z. Donahue

In rural fishing communities from Belize to Honduras, the traditional pencil and paper approach to logging fish catch has left a significant gap in reporting data for coastal fisheries. In response, Rare's Dr. Steven Box began developing OurFish, a mobile application that allows fish buyers to ditch their pencil in favor of their smartphone to digitally log their purchases and track the catch of fishers. Hakai Magazine featured the app's potential to demystify the role small-scale and artisanal fishers play in global fishing and, with time, help slow the intractable overfishing that is hurting coastal communities around the world. Read more >

Filippino Fishers Say: Not on Our Watch

Deutsche Welle
June 6, 2017
Florian Schmitt

Fishing communities in the Philippines have long battled with illegal fishermen traveling from near and far to capitalize on the abundance of catch. The boats snapped up everything, often leaving the locals with empty nets. Now, Rare is working with fishing communities to help them take back their waters. This video produced by German media outlet Deutsche Welle captures the ongoing efforts of local leaders, fishers and their families to preserve and protect their coastal resources. Watch now >

Conservation That Works for Locals

The Wall Street Journal
June 2, 2017
Emily Bobrow

26 years ago, Rare CEO Brett Jenks had a vision for how local communities could shift the way they use their natural resources to better protect wildlife, preserve waterways and improve livelihoods. In a piece for The Wall Street Journal's Work in Progress column, writer Emily Bobrow shares insight into Rare's humble origins, current efforts and what lies ahead for the future. Read more >

Small-scale Fisheries: Sustainable Coastal Development's Urgent (and Unknown) Frontier

June 1, 2017
Brett Jenks

The vitality of small-scale fisheries plays a critical role in the health of our oceans and livelihoods of the communities that depend on them. Yet despite the significant role they play in global food security and marine biodiversity, the impact of small-scale fisheries has gone largely unnoticed. In a piece for Impakter Magazine, Rare CEO Brett Jenks shares how small-scale fisheries reform is essential to helping nations achieve global Sustainable Development Goals and the critical steps communities and government must take to make it happen. Read more >

Rare & Bloomberg Join All Together Now’s Eleanor LeCain to Talk Fisheries and Vibrant Oceans

All Together Now
June 1, 2017
Eleanor LeCain

In this episode of Progressive Radio Network's All Together Now, Rare CEO Brett Jenks joins Bloomberg Philanthropies' Melissa Wright for a discussion on Rare's work with mayors and local government in reforming small-scale fisheries as part of Bloomberg's Vibrant Oceans Initiative. Listen now >


from the archives

The Many Foundations Trying to Fix the World’s Fisheries

Inside Philanthropy
February 29, 2016
Tate Williams

Overfishing threatens ocean ecosystems, global commerce, and billions of people who rely on fish for food or income. Since the 1990s, sustainable fisheries have become a top philanthropic issue, especially among massive funders. Here is a look at the key players, including a look at Bloomberg's Vibrant Ocean's initiative with Rare, Oceana and Encourage Capital. Read more > 

Washingtonian Magazine's Great Places to Work

Washingtonian Magazine
October 29, 2015

Rare has been selected as one of Washingtonian magazine’s 2015 “50 Great Places to Work” in the Washington, D.C., region. Read about the fifty companies, nonprofits, and federal agencies that offer generous pay and benefits, flexible schedules, interesting work, and happy colleagues. Read more > 


Where corporate initiatives flounder, sustainable enterprises thrive

The Guardian
Marc Gunther
December 11, 2014

In this Guardian article Marc Gunther shows how Fish Forever is a good example of how sustainable business practices can be developed in places that are beyond the reach of corporate initiatives. The program aligns human needs with environmental needs.  Read more >

To tackle overfishing, conservation groups look to the past

The Washington Post
Lenny Bernstein
February 23, 2014

The newly-announced initiative Fish Forever by Rare, Environmental Defense Fund, and University of California Santa Barbara. The article describes how Fish Forever will work to restore nearshore fisheries, raise income levels, and provide food for coastal areas in developing countries. Read more >

Bloomberg Sees the Upside of Oceans

National Geographic NewsWatch
Brett Jenks
January 2014

Michael Bloomberg, in his first big philanthropic act since stepping down as mayor of New York City, announced a five-year, $53 million investment called the Vibrant Oceans Initiative. Rare CEO Brett Jenks writes about it on National Geographic’s blog >

How to Catch Fish and Save Fisheries

Op-Ed by Rare in The New York Times
Brett Jenks and Carl Safina
October 19, 2012

Rare's President and CEO Brett Jenks and Carl Safina,  founding president of the Blue Ocean Institute, give a billion reasons why we should act now to restore global fisheries.  Read full story in The New York Times >

Yao Ming's Latest Venture: China's Big Man Turns To Conservation

Robert Olsen
May 14, 2012

Forbes announces a new partnership between Rare and the Yao Ming Foundation. The alliance will engage youth in conservation activities throughout China.  Read the full story here >

Harnessing Local Pride for Global Conservation

The New York Times
David Bornstein
February 9, 2012

The New York Times takes an in depth look at Rare's innovative approach to conservation.  Read full story in The New York Times >

A Global Search For Local Seafood Solutions

Co. Exist
Michael J. Cohen
November 2011

Fast Company's website spotlights Rare's first Solution Search – an online competition that finds local solutions to local problems. Read the full story here > 

How to Change Things When Change Is Hard

The Chronicle of Philanthropy
Richard White
June 2010

Dan Heath, Rare trustee and co-author of the bestselling business book Switch: How to Change Things When Change Is Hard, and Rare CEO Brett Jenks were recently interviewed by The Chronicle of Philanthropy as part of its Ideas and Advice series. Watch a video of their conversation here >

30 Second MBA: Brett Jenks of Rare Conservation

Fast Company magazine
March 2010

Brett answers the question: "How do you inspire others?" Watch the video here >

The Rare art of promoting nature by stirring pride

Smithsonian magazine
Mike Lipske, photos by Skip Brown
May 1994

One of Rare's first Pride campaigns in Belize is featured in this seven page article by the Smithsonian magazine. Read the full article here >