boy-with-puppet.png

boy with puppet

Engaging the Community

One participant, Lu Feng, who works for Mecilla International, a sustainable food and clothing company headquartered in Hong Kong, said of the workshop: “I have been doing outreach activities for a long time in the villages, but I have never known social marketing theory and tools. Now that I have learned both the social marketing theory and also how to apply them, it’s very helpful for my work back at the site.”