Since March, 2016, Rare has partnered with a number of farms across Hubei Province and Xinjiang Province to promote organic agriculture through community engagement. To engage a community, we must better understand its members. What are their stories, backgrounds, attitudes, cultural identities, and needs? To learn more, we take on qualitative and quantitative research as well as long-term visits to the village. We invest in local people because we believe that solutions to environmental problems come from within communities engaged with the land.