farmers working in the cotton fields

We believe that the pride locals take in preserving the natural resources that nurture them can drive behavior changes leading to long-lasting, positive conservation results. Inspiring such pride, doesn’t happen without encountering obstacles. Though we gained support from local key stakeholders for our program, finding a breakthrough point for community engagement campaign was not easy. Local farmers were too busy making a living out of conventional farming, or had already leased their land to the village agricultural cooperative and no longer farmed. Most people remained unconcerned with community development. We took stock of these barriers, and pushed forward.