Below are a selection of scientific publications to which Rare staff have contributed.

For a list of resources detailing Rare's work with local communities around the world, visit our brochures page.

Management of coral reef ecosystems in Indonesia:
past, present, and the future

Handoko Adi Susanto, Suraji, Mutsunori Tokeshi

Recognizing the importance of marine conservation for sustainable resource use, the Indonesian government has committed to establishing marine protected areas (MPAs) covering 200,000 km2 by 2020.  Of the MPAs established as of 2015, 30% are managed by the Ministry of Environment and Forestry, 35% by the Ministry of Marine Affairs and Fisheries, and the remaining 35% by local governments. The varied capacities, foci and funding of these institutions create complexity and inefficiency in resource use, which could undermine the effectiveness of MPAs. This paper details the status of Indonesian MPAs from a historical and current policy-based perspectives and considers the challenges that lie ahead for improved MPA management in the future.  Read more > 

Smokey the Bear should come to the beach: using mascots to promote marine conservation

Daniel Hayden, Benjamin Dills

Rare uses mascots of local species to engage communities in conservation. These anthropomorphized, fuzzy, relatable characters inspire children and adults alike to adopt more sustainable behaviors and take pride in their role as environmental stewards. In this study, Rare shows that mascots – representing both terrestrial and marine species – inspire change for people and nature.  Read more > 

Marine protected areas and fisheries: bridging the divide

Jean-Yves Weigel, Kathryn Olivia Mannle, Nathan James Bennett and Zachary Hoffman

Numerous regional case studies, with a focus on small-scale coastal fisheries, demonstrate practical solutions in bridging the divide between MPA management and fisheries sustainability. Read more >

Driving adoption of payments for ecosystem services through social marketing

Veracruz, Mexico

Kevin M. Green, Amielle DeWan, Adolfo Balcázar Arias and Daniel Hayden

In the Central Coast of Veracruz, Mexico, expansion of sugar cane production, cattle ranching and urban development threatens the tropical deciduous forest that serves as stopover habitat for numerous species of migratory raptors, among them the peregrine falcon Falco peregrinus. Read More >

Establishing reciprocal agreements for water and biodiversity conservation through a social marketing campaign in Quanda Watershed, Peru

Rodrigo Martinez, Kevin M. Green and Amielle DeWan

In the high Andean landscapes of northern Peru’s Cajamarca San Ignacio province, Rare and Cáritas‐ Peru together launched a social marketing ‘Pride’ campaign, targeted at upstream farmers and downstream water users, to re‐align upstream and downstream incentives and create a locally governed water institution with directives to protect upstream forests. Read More >

Using social marketing tools to increase fuel‐efficient stove adoption for conservation of the golden snub‐nosed monkey

Gansu Province, China

Amielle DeWan, Kevin Green, Xiaohong Li and Daniel Hayden

Fuel wood is a key source of energy for many families in developing areas of China. Fuel efficient stoves are often identified as a win‐win solution for forest protections and public health/development in China and across the globe. Read More >

The Science of Goal Setting

A Practitioner's Guide to Goal Setting in the Social

Daniel Hayden and Fangzhou Deng

Goal setting within social marketing campaigns is art and science. An analysis of Rare Pride conservation campaigns shows the quantitative, replicable relationship among the impact of these conservation campaigns with diffusion of innovation theory, and collective behavior theory that can guide marketers to set better goals. Read More >

The evolution of Rare Pride

Using evaluation to drive adaptive management in a biodiversity conservation organization

Brett Jenks, Peter W. Vaughan and Paul J. Butler

Rare Pride is a social marketing program that stimulates human behavior change in order to promote biodiversity conservation in critically threatened regions in developing countries. A series of formal evaluation studies, networking strategies, and evaluative inquiries have driven a 20-year process of adaptive management that has resulted in extensive programmatic changes within Pride. Read More >