A 4-star Charity Navigator-ranked NGO, Rare is the leading organization in using behavior change to achieve conservation goals globally. Rare inspires people to take pride in the natural resources that make their communities unique, while also introducing practical alternatives to environmentally destructive practices. Rare has trained more than 350 community leaders and government employees in 56 countries in campaign planning and social marketing, equipping them to deliver community-based solutions based on natural and social science, while leveraging policy and market forces to accelerate positive environmental change. Rare then works to scale that impact to help deliver the same kind of change elsewhere. To learn more about Rare, please visit http://www.rare.org and follow us on Twitter: @rare_org.
latest press releases
March 15, 2018 – Honduran Coastal Mayors Commit to Helping Artisanal Fishers
December 19, 2016 – Fisheries-Focused Impact Investment Fund Announces First Deal
September 15, 2016 – Small-Scale Fishers Get A Big Boost With First-Of-Its Kind Impact Investment Fund
August 31, 2016 – Ten Percent of Earth's Biodiversity Depends on Colombia's Water
Brett Jenks, President and CEO
In his role as President and CEO, Brett oversees Rare’s international effort to equip people in the world’s most biologically diverse areas with the tools and motivation they need to protect their natural resources.
Having grown Rare more than 2800% since 2000, Brett is now focused on helping Rare scale conservation innovations, especially around fisheries and freshwater.
Prior to Rare, Brett was a journalist and filmmaker, and he served as the Costa Rica Program Director for WorldTeach, a non-profit education organization based at Harvard University’s Center for International Development. He is a founding board member of Foundations of Success, an NGO dedicated to improving the effectiveness of conservation projects around the world. Brett is also a 2010 Catto Fellow and 2015 Braddock Scholar at the Aspen Institute.
Dr. Stephen Box, Senior Vice President, Fish Forever
As Rare’s Vice President of Global Fisheries Solutions Dr. Stephen Box leads the technical design of the Fish Forever program, a scalable sustainable fisheries management solution that benefits coastal ecosystems, marine resources and the coastal communities that depend on them throughout the tropics. With his global team, Steve develops and supports the implementation of methodologies, tools, curricula and frameworks that help communities improve the health of their fisheries.
Prior to joining Rare, Steve led the Smithsonian Institution national museum of natural history's Marine Conservation Program based out of Fort Pierce, Florida, a multi-disciplinary research group that used data to plan ecologically and socioeconomically beneficial marine reserves and develop strategies for sustainable fisheries. Most recently, Steve spearheaded the development of the OurFish app, a digital system that leverages cell phone technology to collect catch data, enabling fishers and buyers to engage directly in monitoring and managing their fisheries.
Before the Smithsonian, Steve was the Executive Director of the Center for Marine Studies in Honduras, a grassroots NGO that he founded to form a hub for marine science in Central America.
Steve received his Ph.D in Biology specializing in coral reef ecology from University of Exeter and holds a Bachelor’s degree in Marine Biology from University of Wales, Swansea
Paul John Butler, Senior Vice President
Paul joined Rare in 1988, initially as its Director for Caribbean Programs. In his current role, his attention is focused on the development of a lower-cost, lighter version of Rare’s traditional Pride Program, packaging tools and training in social marketing that inspire communities to take pride in their natural resources, and ultimately provide Rare and its partners with a complementary product that will help it to scale their conservation efforts and impact.
During his tenure, Paul developed Rare’s signature social marketing toolbox and model (Rare Pride) for building local constituencies for the environment that has been replicated in more than 300 sites in almost 60 countries in Latin America, Africa, Asia, China and the Pacific. Prior to Rare, he held a position as Conservation Advisor to the Forestry Department of the island of St. Lucia.
Dale Galvin, Managing Director, Sustainable Markets and Finance
In his role as the Managing Director of Sustainable Markets and Innovative Finance at Rare, Dale oversees the deployment of new market-facing initiatives, strategic partnerships and innovative financial mechanisms with the private and public sectors. These are designed to catalyze the adoption of sustainable behaviors in our major focal areas of sustainable seafood, water and agriculture. This includes a variety of impact investing mechanisms, including impact funds and social impact bonds, across the conservation space.
Before taking on this new position, Dale spent eleven years as Rare’s Chief Operating Officer, where he oversaw all institutional finance, operations, and programmatic functions and helped grow the organization at over a 20% compound annual rate.
Prior to Rare, Dale held a variety of management roles including Chief Financial Officer of PA Consulting Group North America, and the CEO of two startups, accumulating over 20 years of management experience. Dale holds a B.A. in Economics with distinction from Cornell University and an M.B.A. from the MIT Sloan School of Management.
Kevin Green, Senior Director, Center for Behavior & the Environment
As lead of Rare’s Center for Behavior & the Environment, Kevin works closely with Rare’s leadership, staff and partners to integrate state-of-the-art science about human motivation and decision-making into the execution of conservation programs worldwide. He has trained practitioners across the U.S., Latin America and Asia in qualitative and quantitative social research methods and behavior-centered design of conservation campaigns whose success hinges on communities adopting new, sustainable norms and behaviors.
Kevin is a faculty member of the Kinship Conservation Fellows program and a Senior Fellow of the Environmental Leadership Program. Prior to joining Rare, he held fellowships with the Nature Conservancy and Worldwatch Institute, and taught at a small university in rural Cambodia. He holds an M.A. in Economics and International Development from Johns Hopkins University and a B.A. in Anthropology and Sociology from Washington and Lee University.
Rocky Sanchez Tirona, Vice President, Philippines
As Rare's Vice President for the Philippines, Rocky is spearheading the implementation of Rare's global initiative, Fish Forever, in the Philippines. She leads a team of 36 staff, who are working with local and national leaders to manage coastal fisheries more sustainably. The Philippines program has worked with almost 90 coastal municipalities since 2010, building capacity in marine governance, enforcement, monitoring, fisheries management and behavior change.
Prior to Rare, Rocky worked at Grey advertising, leading its social marketing and advocacy communications unit, working on issues like health and family planning, water and sanitation, biodiversity conservation, as well as political and issue-based campaigns. Previous to that, she was an advertising Creative Director for consumer products and services, where she learned the art and science of understanding and persuading different target audiences. She holds a degree in Psychology from the University of the Philippines.
Itala Yépez Zabala, Senior Director, Water Programs
As Rare's Senior Director, Water Programs, Itala is spearheading the implementation of Rare's global initiative, Pride for ARA, in Colombia. She leads a team of 6 staff, who are working with local and national leaders to manage Colombian Andean watersheds more sustainably. The Watershed program has worked in Colombia with local NGOs and regional governments since 2010, building capacity in behaviour change, water governance, technology transfer, Water Reciprocal Agreements (ARA), between others.
Itala is a passionate biologist with a strong inclination to the administration and management of conservation projects. For 20 years she has worked in several organizations in Ecuador and other Latin American countries contributing to the construction of practical solutions to the most common conservation problems. Prior to Rare, Itala worked at Birdlife International, leading bird conservation projects in the Americas, strengthening Birdlife's network of partners, and building relationships with the public and private sectors in the countries where Birdlife had its partners.