en press kit

press kit
kids on the beach in the philippines playing with cell phones

Members of the media may use these materials freely with courtesy credit to Rare.

For more information or specific requests, please contact:
Zach Lowe, 703.522.5070, zlowe@rare.org

about rare

A 4-star Charity Navigator-ranked NGO, Rare is the leading organization in using behavior change to achieve conservation goals globally. Rare inspires people to take pride in the natural resources that make their communities unique, while also introducing practical alternatives to environmentally destructive practices. Rare has trained more than 350 community leaders and government employees in 56 countries in campaign planning and social marketing, equipping them to deliver community-based solutions based on natural and social science, while leveraging policy and market forces to accelerate positive environmental change. Rare then works to scale that impact to help deliver the same kind of change elsewhere. To learn more about Rare, please visit http://www.rare.org and follow us on Twitter: @rare_org.

latest press releases

December 18, 2018 – Rare Announces Landmark Blended Finance Agreements with Indonesia and the Philippines

November 13, 2018 – Solution Search Names 10 Breakthrough Climate Solutions as Finalists in Global Competition

September 27, 2018 – New Report Identifies 30 Solutions for Reducing Greenhouse Gasses Through Behavior Change

September 11, 2018 – Climate Change Champion Paula Caballero Joins Rare

July 12, 2018 – Indonesia Designates World’s Largest TURF Network

July 10, 2018 – Shokay and Rare Announce Partnership to Develop Sustainable and Traceable Yak Cotton Blends for Conscientious Designers

May 10, 2018 – Six Leading Conservation Organizations Launch Global Search for Climate Solutions Centered on Behavior Change

March 15, 2018 – Honduran Coastal Mayors Commit to Helping Artisanal Fishers

March 8, 2018 – New Principles for Sustainable Fisheries Investment Unveiled at World Ocean Summit

November 20, 2017 – Impact Fund Surpasses $17 Million for Sustainable Coastal Fisheries in Indonesia and the Philippines

November 14, 2017 – Nepal’s National Disaster Risk Reduction Center and Ethiopia’s Apis Agribusiness Named Winners in Global Solution Search Contest

November 13, 2017 – State of Pará, Brazilian Environmental Ministry and its agency ICMBio, Conservation Organization Rare and CONFREM Unite to Protect Brazil’s Mangrove Habitats

November 1, 2017 – Stanford Earth and Rare Collaborate to Connect Behavioral Research with Conservation Practitioners

August 22, 2017 – International Conservation Organization Rare Launches Center for Behavior & the Environment 

August 4, 2017 – Impact Investment Fund Marks First Close of $10 million for Sustainable Coastal Fisheries 

June 12, 2017 – Global Solution Search Contest Names 10 Finalists in Search for Breakthrough Sustainable Agricultural Solutions 

June 7, 2017 – New Multi-Faceted Partnership Launched to Benefit Both Tropical Small-Scale Fisheries and Consumers

April 5, 2017 – Global Crisis Facing Small-Scale Fisheries Is Brought Into Focus In Film And Forums At Smithsonian Earth Optimism Summit

February 6, 2017 – Only a Few Days Left to Make Early Entry Deadline for Global Contest in Search of Biodiversity-Friendly Agricultural Solutions

December 19, 2016 – Fisheries-Focused Impact Investment Fund Announces First Deal

December 7, 2016 – Global Crowd-Sourcing Contest Addresses Urgent Need For Change in Agricultural Practices

October 7, 2016 – Powerful Installation By Photojournalist Jason Houston Captures The Inextricable Link Between The Well-Being Of People, Land And Sea

September 15, 2016 – Small-Scale Fishers Get A Big Boost With First-Of-Its Kind Impact Investment Fund

August 31, 2016 – Ten Percent of Earth's Biodiversity Depends on Colombia's Water

June 24, 2016 – Rare Secures Coveted Spot in NGO ADVISOR’S 2016 Top World Ranking

May 20, 2016 – Powerful Conservation Photo Series Launched In Honor Of International Day For Biological Diversity

Apr 22, 2016 – Conservation Organization Rare Offers Environmental Protection Tips for Earth Day and Beyond

Apr 11, 2016 – Conservation Organization Rare Expands Its International Fisheries Footprint with Mozambique Launch

Feb 11, 2016 – The Philippines' First Ever Sustainable Seafood Week Furthers Commitment to Healthy Oceans


rare leadership

Brett Jenks, President and CEO

In his role as President and CEO, Brett oversees Rare’s international effort to equip people in the world’s most biologically diverse areas with the tools and motivation they need to protect their natural resources.

Having grown Rare more than 2800% since 2000, Brett is now focused on helping Rare scale conservation innovations, especially around fisheries and freshwater.

Prior to Rare, Brett was a journalist and filmmaker, and he served as the Costa Rica Program Director for WorldTeach, a non-profit education organization based at Harvard University’s Center for International Development. He is a founding board member of Foundations of Success, an NGO dedicated to improving the effectiveness of conservation projects around the world. Brett is also a 2010 Catto Fellow and 2015 Braddock Scholar at the Aspen Institute. 

Dr. Stephen Box, Senior Vice President, Fish Forever

As Rare’s Vice President of Global Fisheries Solutions Dr. Stephen Box leads the technical design of the Fish Forever program, a scalable sustainable fisheries management solution that benefits coastal ecosystems, marine resources and the coastal communities that depend on them throughout the tropics. With his global team, Steve develops and supports the implementation of methodologies, tools, curricula and frameworks that help communities improve the health of their fisheries.

Prior to joining Rare, Steve led the Smithsonian Institution national museum of natural history's Marine Conservation Program based out of Fort Pierce, Florida, a multi-disciplinary research group that used data to plan ecologically and socioeconomically beneficial marine reserves and develop strategies for sustainable fisheries. Most recently, Steve spearheaded the development of the OurFish app, a digital system that leverages cell phone technology to collect catch data, enabling fishers and buyers to engage directly in monitoring and managing their fisheries.

Before the Smithsonian, Steve was the Executive Director of the Center for Marine Studies in Honduras, a grassroots NGO that he founded to form a hub for marine science in Central America.

Steve received his Ph.D in Biology specializing in coral reef ecology from University of Exeter and holds a  Bachelor’s degree in Marine Biology from University of Wales, Swansea

Paul John Butler, Senior Vice President

Paul joined Rare in 1988, initially as its Director for Caribbean Programs. In his current role, his attention is focused on the development of a lower-cost, lighter version of Rare’s traditional Pride Program, packaging tools and training in social marketing that inspire communities to take pride in their natural resources, and ultimately provide Rare and its partners with a complementary product that will help it to scale their conservation efforts and impact.

During his tenure, Paul developed Rare’s signature social marketing toolbox and model (Rare Pride) for building local constituencies for the environment that has been replicated in more than 300 sites in almost 60 countries in Latin America, Africa, Asia, China and the Pacific. Prior to Rare, he held a position as Conservation Advisor to the Forestry Department of the island of St. Lucia.

Dale Galvin, Managing Director, Sustainable Markets and Finance

In his role as the Managing Director of Sustainable Markets and Innovative Finance at Rare, Dale oversees the deployment of new market-facing initiatives, strategic partnerships and innovative financial mechanisms with the private and public sectors. These are designed to catalyze the adoption of sustainable behaviors in our major focal areas of sustainable seafood, water and agriculture. This includes a variety of impact investing mechanisms, including impact funds and social impact bonds, across the conservation space.

Before taking on this new position, Dale spent eleven years as Rare’s Chief Operating Officer, where he oversaw all institutional finance, operations, and programmatic functions and helped grow the organization at over a 20% compound annual rate. 

Prior to Rare, Dale held a variety of management roles including Chief Financial Officer of PA Consulting Group North America, and the CEO of two startups, accumulating over 20 years of management experience. Dale holds a B.A. in Economics with distinction from Cornell University and an M.B.A. from the MIT Sloan School of Management.

Kevin Green, Senior Director, Center for Behavior & the Environment

As lead of Rare’s Center for Behavior & the Environment, Kevin works closely with Rare’s leadership, staff and partners to integrate state-of-the-art science about human motivation and decision-making into the execution of conservation programs worldwide. He has trained practitioners across the U.S., Latin America and Asia in qualitative and quantitative social research methods and behavior-centered design of conservation campaigns whose success hinges on communities adopting new, sustainable norms and behaviors.
Kevin is a faculty member of the Kinship Conservation Fellows program and a Senior Fellow of the Environmental Leadership Program. Prior to joining Rare, he held fellowships with the Nature Conservancy and Worldwatch Institute, and taught at a small university in rural Cambodia. He holds an M.A. in Economics and International Development from Johns Hopkins University and a B.A. in Anthropology and Sociology from Washington and Lee University.

Rocky Sanchez Tirona, Vice President, Philippines

As Rare's Vice President for the Philippines, Rocky is spearheading the implementation of Rare's global initiative, Fish Forever, in the Philippines. She leads a team of 36 staff, who are working with local and national leaders to manage coastal fisheries more sustainably. The Philippines program has worked with almost 90 coastal municipalities since 2010, building capacity in marine governance, enforcement, monitoring, fisheries management and behavior change.

Prior to Rare, Rocky worked at Grey advertising, leading its social marketing and advocacy communications unit, working on issues like health and family planning, water and sanitation, biodiversity conservation, as well as political and issue-based campaigns. Previous to that, she was an advertising Creative Director for consumer products and services, where she learned the art and science of understanding and persuading different target audiences. She holds a degree in Psychology from the University of the Philippines.



Local fisher in his small panga off the coast of Pinta Gorda, Belize.

Photo Credit: Rare

Langostin the lobster at a Rare Pride campaign launch event in Belize.

Photo Credit: Jason Houston

A fisher hauling in his catch in Cururupu, Brazil.

Photo Credit: Enrico Marone

A local girl planting a tree at a Rare Pride mural painting event in Pance, Colombia.

Photo Credit: Rare

A Pride campaign parade in the streets of Bitaco, Colombia.

Photo Credit: Rare

A local fisher proudly displays his catch in Misool, Indonesia.

Photo Credit: Rare

Local schoolchildren with a Rare Pride mascot in Kaimana, Indonesia.

Photo Credit: Djuna Ivereigh

Local fishers carrying their fishing boat onto the shore in Mozambique.

Photo Credit: Rare

A local, small-scale fisher in Cantilan, Philippines.

Photo Credit: Rare

Meloy the panther grouper at a Rare Pride campaign launch event in Inabanga, Philippines.

Photo Credit: AG Sano