Climate change. Coastal overfishing. Biodiversity loss. The most pressing environmental challenges of our time share one thing in common—to solve them, people must start behaving differently.
Global understanding of human behavior is evolving quickly. New insights across economics, psychology, evolutionary biology, neuroscience, and more have transformed our understanding of how people make decisions.
The Center for Behavior & the Environment is translating science into practice and leveraging the best behavioral science insights and design thinking approaches to tackle some of the most challenging environmental issues. Through partnerships with leading academic and research institutions, we are bringing the research into the field to connect the next generation of behavioral scientists with practitioners on the front lines of our greatest environmental challenges.
Our aim is as ambitious as it is vital: Use behavior-centered design to transform conservation’s ability to address the world’s most urgent environmental challenges.
For decades, the global conservation community has developed conservation programs using a limited toolkit of economic incentives, awareness campaigns, and rules and regulations. Based on more than four decades of field experience, Rare has built a new conservation toolkit that leverages the latest insights from behavioral science.
Solution Search is a worldwide contest designed to source, reward, and promote innovative conservation solutions.
Solutions to some of the world’s greatest conservation and development challenges already exist in local communities around the globe. Rare seeks to spotlight bright spots—conservation solutions that use a behavior-centered approach—so practitioners can expand their impact as they replicate proven success.
Campaigning for Conservation is a 10-day hands-on training.
The training is for full-time, field-based outreach staff and designed to build their constituencies’ understanding of and support for conservation and behavior change. Using best-in-class training exercises, participants learn to develop and implement a social marketing campaign designed to address the social and environmental challenges facing their communities. The training equips participants with a global theory of behavior change, social marketing tactics, quantitative and qualitative research techniques, and effective campaign design for local challenges.