Rare Stories

rare stories

A Tale of Two Billboards

Kate MannleNovember 27, 2018

Kate Mannle is the Director of Campaigning for Conservation (C4C), a Rare Center for Behavior & the Environment program that offers 10-day social marketing and behavior change trainings in partnership with community organizations around the globe. The following story comes from a training in Kenya with Manor House Agricultural Centre as a part of a series of C4Cs aimed at promoting organic agriculture and biodiversity.

Rare to Close Online Giving Site on Giving Tuesday

Global conservation organization calls on people to “give back” by changing a daily behavior to help fight global climate change
November 20, 2018

(November 20, 2018 - Arlington, Va.) – Rare, a global conservation organization, today announced that it will close its online giving site on Giving Tuesday, one of the biggest days for online giving for non-profit organizations. Launched seven years ago, Giving Tuesday, which falls this year on November 27, is a global day of giving celebrated on the first Tuesday following Thanksgiving. Instead of asking for donations, Rare is encouraging people to “give back” by changing a daily habit to help mitigate global warming.

colombia coffee

New Report Outlines More Than 300 Community-Based Farming Solutions to Protect Biodiversity

“Farming for Biodiversity” Solutions Unearthed by Solution Search Competition Provide Blueprint for Achieving Global Goals for Biodiversity Protection
November 18, 2018

(Sharm El Sheikh, Egypt) – Today, during the UN-led Convention on Biological Diversity - Conference of the Parties (CBD COP), Rare released a new report of 338 community-based solutions to help farmers and other agricultural practitioners adopt ecologically-friendly practices that protect biodiversity.

Building Blocks: What’s in a Norm?

Katie WilliamsonOctober 22, 2018

Whether you’re new to behavioral science or an expert in the field, you’ve almost certainly heard about norms. There’s no doubt we all experience them: at home, at work, at school, in public places, and on the internet. Personal norms guide our individual behavior through our personal belief systems. Social norms guide individual behavior through the ways other people think and act. Even the most independent of us are affected by social norms; it’s only human to be aware of other people’s behavior and to adjust our own behavior accordingly.

New Report Identifies 30 Solutions for Reducing Greenhouse Gases Through Behavior Change

Rare’s Center for Behavior & the Environment Finds Changing Human Behavior Could Cut One-Third of Projected Greenhouse Gas Emissions
September 27, 2018

Arlington, VA – A new report from Rare’s Center for Behavior & the Environment quantifies the contribution individual behavior change can make toward curbing greenhouse gas emissions. The Center’s analysis of 80 climate solutions outlined in Project Drawdown, a comprehensive plan to mitigate global warming, found that individual behavior plays a significant role in 30 of them.

Thirty Solutions, A Third of Emissions

Why Climate Change Needs Behavior Change
Katie WilliamsonSeptember 25, 2018

We get it, climate change often makes for a depressing read and can feel too big for individuals to do anything about. We’re sure you’ve read countless articles that list ways you can help save the planet or reduce your carbon footprint. These leave us feeling a) worried that we have to change everything we do; b) confused as to why our small, everyday decisions matter; or c) overwhelmed with the sheer number of things we should be doing differently. Cue brain’s reaction: run away!