Super Bowl advertisers have something to teach conservationists about animals
The Eagles and Patriots meet on Sunday in Super Bowl LII. But it's the Clydesdales, polar bears, and puppies we're really looking forward to. Marketers leverage our emotional connection to animals to sell beer, soda, and chips. Rare uses the same approach to inspire communities to protect forests, farmland and coral reefs. In this piece, Kevin Green, Senior Director of the Center, explains why animal mascots are such a powerful tool for conservation.
Norms, Nudges and Nature: A shortlist of our favorite behavioral studies from 2017
There is a growing set of literature on the intersection of behavioral science and conservation that supports the work we do at Rare. As we kick off another year, read about our short list of published work from researchers in the fields of psychology, education, and planning who drew connections between human behavior and greener living in 2017.
From Theory to Change: Behavioral Insights Driving Conservation Impacts - Sarilani Wirawan
Last month, hundreds of thought leaders, researchers and practitioners came together at the National Geographic Museum in Washington, DC for the WWF Fuller Symposium on The Nature of Change: The science of influencing behavior. Rare-Indonesia Director Sarilani Wirawan spoke to the audience about Rare’s years of experience in translating the science of human behavior into the practice of reforming small-scale fisheries across Indonesia. Through the inspiring story of a few passionate and creative leaders, Sari recounted how simply meeting people where they are and adding emotional appeals, social incentives and choice architecture to our conservation toolkit have begun to transform the way the entire country is managing the future of its marine resources.
Behavioural Insights in Environment & Development
In October 2017, Rare and the Stockholm Environment Institute (SEI) convened the Behavioural Insights in Development and Environment Summit in Stockholm, Sweden. Focused on discussing the potential for behavioural insights to influence the trajectory of development and environmental research and policy, a diverse group of 50 people including academia, policy-makers, donors, and practitioners actively engaged. The following document outlines some key conversations covered during the two day meeting.
Dispatch from Dickinson: On Meeting People Where They Are
This fall, Rare launched the Center for Behavior & the Environment – our initiative to bring the best insights from behavioral science and design to tackle some of the most challenging environmental issues. Part of the Center’s mission is to empower the next generation of conservation practitioners to become transformative behavioral design strategists through high-impact trainings. Our first stop – Dickinson College in Carlisle, Pennsylvania, a leader in global environmental activism. For a look inside the beginning of this journey, read this “Dispatch from Dickinson” by Kevin Green, Rare’s Senior Director for the Center.
When Theory Meets Practice: A Mission (to) Accomplish
Last month, we set out on an expedition to connect theory and practice. Led by Rare staff, several partners of the Center traveled to Tinambac municipality in the Philippines to visit one of our sites and meet our partner conservationists working on the ground to protect small-scale fisheries through behavioral approaches like emotional appeals, social incentives and choice architecture. Kicking off our behavior change blog is Rare Senior Manager Larissa Hotra with a recap of the week's key insights.