Pioneering behavioral science for conservation
Communities around the world are leading efforts to protect nature and strengthen resilience to climate change. But lasting conservation solutions depend on more than science and policy — they depend on people.
Rare applies behavioral and social science, narrative change, and innovation to design solutions that help communities protect ecosystems while strengthening livelihoods, food security, and climate resilience. Through research, practitioner tools, and partnerships with governments, NGOs, funders, communities, and academic institutions, Rare’s behavioral science work is helping shape conservation practice worldwide.
By understanding what drives human behavior —and shifting the norms that shape it — Rare helps conservation solutions take root in communities and spread.
Impact at scale
Rare’s behavioral science and innovation work is helping communities adopt sustainable practices, strengthen conservation leadership, and scale solutions worldwide.
Rare’s work is helping millions of fishers, farmers, and community leaders adopt practices that restore ecosystems while strengthening food security and livelihoods.
Rare has trained conservation practitioners in behavior-centered design, helping scale people-centered conservation solutions worldwide.
Rare’s Entertainment Lab partners with writers and producers to bring climate and conservation stories to global audiences.
Helping environmental changemakers learn how to design people-centered solutions
Partnering with academics and practitioners, the BE.Center creates field-based learning opportunities to bring behavioral science to the forefront of conservation.
Showcasing people-centered solutions to environmental challenges
Rare’s behavior-centered design (BCD) approach blends insights from behavioral science and design thinking to build breakthrough solutions to environmental challenges
Connecting behavioral and social science to environmental priorities
Translating behavioral science research and partnering with academics and researchers to create field-based learning opportunities, assessment and evaluation metrics, and experiments to test effective behavioral design.
The Behavior Beat
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Delivering behavior-centered environmental programs
Partnering with NGOs, businesses, and philanthropic institutions to design better behavioral solutions. Selected partners include:
Practice Areas
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