The underwater world mesmerized d’Shan Maycock as a child. She knew fishers exploited marine resources in Abaco, Bahamas. She wanted to show them that they rely on the ocean and should take pride in their role as stewards. D’Shan and her organization, Friends of the Environment, partnered with Rare to inspire change. With Rare’s guidance, she launched a marketing campaign, “Size Matters,” to ensure fishers left undersized, juvenile lobsters unharmed. D’Shan now spreads the message to other islands across the Bahamas.
In over 25 years of training Fellows, Rare has extended its network and family to include hundreds of remarkable individuals, like d’Shan, who build upon what they learn with Rare to benefit their community and the habitat that surrounds it. Rare works with local partners to select outstanding employees to go through Rare’s program. In the process, Rare Fellows not only inspire change in their communities, they themselves become more confident, trusted local leaders.
Rare trains Fellows, like d’Shan, in behavioral science and demonstrated marketing techniques to inspire community action through Rare’s signature Pride campaigns. With Rare’s custom-designed curriculum, Fellows also gain valuable skills in strategic planning, effective communication approaches including workshop facilitation, as well as conducting and applying extensive audience research. Fellows immerse themselves in community concerns and earn the trust of children, parents and politicians. Through close engagement with local stakeholders, communities not only believe in a conservation solution, they own it.
change that lasts
It’s no secret. Peers are the greatest influencers. Rare Fellows connect with their own community members in a way no outsider could ever emulate and they stay there to continue the work. It’s a Rare approach and it lasts.