our work

our work
We empower locally-led solutions to change behaviors and protect resources
once proven, we take them to scale

bringing behavioral insights to conservation


Rare’s work is imbued with social science and behavioral insights and we see a promising opportunity to expand our four decades of behavior change work to advance the field of conservation.

reimagining coastal conservation


Global demand for fish has pushed the oceans to their limits. We believe that the adoption of rights-based fishery management systems will help turnaround the oceanic crisis, resulting in transformative impact for both people and nature. Our innovative coastal fisheries resource management solution marries managed access of fisheries with marine reserves. We envision a future in which 100% of coastal fisheries are sustainably managed. And, we are committed to working toward this ambition until it becomes reality. Read more >

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restoring watersheds


Water is essential to all life. To address critical water supply issues, we inspire both local and national support for increased reciprocity in watershed management, by bringing upstream and downstream communities together to collaboratively conserve their water supply and cloud forests. To accelerate adoption, we leverage our proven community mobilization expertise and form private sector partnerships that strengthen the economic and financial incentives for behavior change. And, it’s working. Read more >


transitioning to future-friendly farming


Unsustainable agricultural practices remain one of the greatest threats to ecosystems and biodiversity; they also endanger the stability of food supplies and essential commodities and are a listed cause of climate change. But, there are solutions. We are working in China with local farmers on organic crop cultivation and with partners around the globe to identify the best locally-led sustainable agriculture practices through the Farming for Biodiversity initiative.  Read more >

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financing the transition to sustainability at scale


Despite long-term benefits that come from communities transitioning to sustainable resource management, individuals and communities can face economic costs and income insecurity in the short-term, which can be barriers to change. Financial incentives can help bridge these gaps and accelerate the adoption of more sustainable behaviors.


40 years, 350 campaigns, 56 countries & over 10 million people reached

All of our conservation solutions are designed to deliver wide-ranging social and environmental impacts so that people and nature may thrive.


  • community resilience & cohesion
  • training & capacity building for local leaders
  • food & water security
  • improved livelihoods


  • species & habitat preservation
  • climate resilience