homepage 2017

this is our time to change

positive change for our planet depends on changing human behavior — this is what we do

cheering kids with mascot

rare inspires change so people and nature thrive

Rare is a global leader in using behavior change to achieve long-lasting conservation results.
For over 40 years, we have empowered local leaders to inspire community pride in sustainable natural resource management so that people and nature thrive.

We find what works locally and bring it to scale globally—providing a blueprint for building a conservation ethic around the world.

at work in the world

in others’ words

Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity.”

David Bornstein, The New York Times

Rare is delivering on something it has long seen a need for — helping academics bring their findings to the field."

Catherine Cheney, Devex