Rare's mission is to inspire change so people and nature thrive
how we're inspiring change
Rare believes in people-centered conservation—and in the power of community to ignite change and drive action for nature. For 50 years, across 60 countries, we have supported millions of people and thousands of communities to shift their behaviors and practices to protect our shared planet.Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment.
Rare’s U.S. climate program harnesses our expertise in using the science of human behavior to empower tens of millions of Americans to act against climate change.
Our work supports coastal communities and their local leaders to protect, restore, and manage the coastal waters and habitats on which we all depend.
Rare’s Innovative Finance program connects the formal financial sector and rural and remote communities on the frontlines of our greatest environmental challenges.
Through Lands for Life, Rare partners with farming communities in Colombia to implement regenerative and low-carbon agriculture as a powerful climate solution.
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